In the Zamboni dockerfile, we initially create our environment and install the landfill data, but we need to also run reindex_mkt to push that data into elasticsearch so that it's available through fireplace.

Note this has been renamed to reindex.

I don't think we need this, we don't use landfill anymore and so we're starting with no data. Adding apps results in ES indexation so we don't need to run anything wrt to ES for initialization.