I got sampled on Nightly for heartbeat. Clicking on "learn more" took me to: https://wiki.mozilla.org/Advocacy/heartbeat ... which mixes project details (goals etc.) with user-facing information. We should instead setup a proper (localizable) support article and link to that, probably coordinated with SUMO.

This _really_ needs to happen. The text on the current page is absolutely tone-deaf, and will leave random web developers who're otherwise happily using the dev edition with a very negative impression of Mozilla as a faceless corporate entity. Seriously, "real-time understanding", "user population", "pivot", "user perception" - these are NOT phrases we should be bandying about. And that's just from the summary...

Adding Joni here as she owns the Knowledge Base content. Joni - Can you work with Gregg to get some content created on SUMO for Heartbeat?

Here's the new in-product link: https://support.mozilla.org/1/firefox/%VERSION%/%OS%/%LOCALE%/heartbeat (just replace the %VERSION%/%OS%/%LOCALE% tuple). The in-product link will redirect to the new SUMO article: https://support.mozilla.org/kb/rate-your-firefox-experience-heartbeat

Looks like this is ready to fix in the tree.

Fixed. https://github.com/mozilla/self-repair-server/commit/1134b022f4f9cd643f4cd1634ec7b5900ea2f1ff#diff-fd04e40355bc4c52e6031e528311f99aR8