Closed Bug 1181991 Opened 9 years ago Closed 9 years ago

Change e-mail invitation text to improve CTR

Categories

(Hello (Loop) :: Client, defect, P1)

Product:
Hello (Loop)
Component:
Client
Type:
defect

Tracking

(firefox42 verified)

Status:
VERIFIED FIXED
Milestone:
mozilla42
Iteration:
42.3 - Aug 10
Tracking Flags:
Tracking Status
firefox42 --- verified

People

(Reporter: RT, Assigned: crafuse)

References

Details

(Whiteboard: [improve funnel])

User Story

As a desktop client user, I want a better e-mail copy so that link clickers are more likely to click Hello links.

Acceptance criteria:

- If the Hello conversation has no context use the following copy:
[SUBJECT]
Join me for a video conversation

[BODY]
Click the Firefox Hello link to connect to the conversation now: [auto generated Hello link here]

________
Join and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

- If the Hello conversation has context, use the following copy:
[SUBJECT]
Join me for a video conversation

[BODY]
Join me for a video conversation. Click the Firefox Hello link to connect now: [auto generated Hello link here]

Let’s talk about this during our conversation: [auto generated here]

____________
Join and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello

Attachments

(1 file, 2 obsolete files)

Change e-mail invitation text to improve CTR
(deleted), patch
andreio
: review+
Details | Diff | Splinter Review
No description provided.
User Story: (updated)
Depends on: 1115343, 1113090
Rank: 28
Flags: qe-verify+
Flags: firefox-backlog+
Priority: -- → P2
Whiteboard: [improve funnel]
Rank: 28 → 11
Priority: P2 → P1
Assignee: nobody → chris.rafuse
Attached patch Change e-mail invitation text to improve CTR (obsolete) (deleted) — — Splinter Review
Attachment #8641342 - Flags: review?(dmose)
Comment on attachment 8641342 [details] [diff] [review] Change e-mail invitation text to improve CTR Andrei, if you could do the review on this, I'd much appreciate it.
Attachment #8641342 - Flags: review?(dmose) → review?(andrei.br92)
Comment on attachment 8641342 [details] [diff] [review] Change e-mail invitation text to improve CTR Review of attachment 8641342 [details] [diff] [review]: ----------------------------------------------------------------- Looks great! Just some small changes. ::: browser/locales/en-US/chrome/browser/loop/loop.properties @@ +60,2 @@ > ## part between {{..}} and leave the \n\n part alone > +share_email_body6=Click the Firefox Hello link to connect to the conversation now: {{callUrl}}\n\n________\nJoin and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello Can you please add http://www in front of the firefox.com/hello link to make sure it is identified as an URL more easily? @@ +63,2 @@ > ## the part between {{..}} and leave the \n\n part alone. > +share_email_body_context2=Join me for a video conversation. Click the Firefox Hello link to connect now: {{callUrl}}\n\nLet’s talk about this during our conversation: {{title}}\n\n________\nJoin and create video conversations free with Firefox Hello. Connect easily over video with anyone, anywhere. No downloads or registration. Learn more at firefox.com/hello Could you take out the common part between the two bodies of text (the footer) into a string of its own? No need to duplicate that.
Attachment #8641342 - Flags: review?(andrei.br92) → review-
Comment on attachment 8643221 [details] [diff] [review] Bug 1181991 - Change e-mail invitation text to improve CTR Added http://www. to the footer link
Attachment #8643221 - Flags: review?(andrei.br92)
Attachment #8641342 - Attachment is obsolete: true
Comment on attachment 8643221 [details] [diff] [review] Bug 1181991 - Change e-mail invitation text to improve CTR Review of attachment 8643221 [details] [diff] [review]: ----------------------------------------------------------------- Looks great! ::: browser/components/loop/run-all-loop-tests.sh @@ +23,5 @@ > echo 'eslint run finished.' > fi > > # Build tests coverage. > + Please put this back.
Attachment #8643221 - Flags: review?(andrei.br92) → review-
Comment on attachment 8643371 [details] [diff] [review] Change e-mail invitation text to improve CTR reverted the run-all-loop-test.sh temporary fix.
Attachment #8643371 - Flags: review?(andrei.br92)
Attachment #8643221 - Attachment is obsolete: true
Comment on attachment 8643371 [details] [diff] [review] Change e-mail invitation text to improve CTR Review of attachment 8643371 [details] [diff] [review]: ----------------------------------------------------------------- Congratulations on your first patch!
Attachment #8643371 - Flags: review?(andrei.br92) → review+
https://hg.mozilla.org/mozilla-central/rev/b7eb07fddabe
Status: NEW → RESOLVED
Closed: 9 years ago
status-firefox42: --- → fixed
Resolution: --- → FIXED
Target Milestone: --- → mozilla42
Iteration: --- → 42.3 - Aug 10
QA Contact: bogdan.maris
Verified that the proposed email invitation matches the actual email invitation opened in mail client after hitting 'Email Link' button across platforms (Windows 7 64-bit, Mac OS X 10.10.5 and Ubuntu 14.04 32-bit) using latest Aurora/Developer Edition build 42.0a2.
Status: RESOLVED → VERIFIED
status-firefox42: fixed → verified
Flags: qe-verify+
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