We will promote accounts while using Reading List in Doorhangers (http://invis.io/GB253KFUC) and in the Sidebar (http://invis.io/H926LWVNS) by promoting additional use in synchronizing content across devices: "Access your Reading List on all your devices with Sync. Get Sync now…" -> This will link directly to creating a FxA. For people already using FxA we automatically opt them in to synchronize RL and inform them with the same doorhangers (http://invis.io/QP25XVYEG): "You now can access your Reading List 
on all devices connected through Sync." -> This will directly link to about:preferences#sync Matej, can you please review this copy as soon as possible so that we can get these strings in for 38. Thanks.

(In reply to Markus Jaritz [:maritz] from comment #0) > We will promote accounts while using Reading List in Doorhangers > (http://invis.io/GB253KFUC) and in the Sidebar (http://invis.io/H926LWVNS) > by promoting additional use in synchronizing content across devices: > > "Access your Reading List on all your devices with Sync. Get Sync now…" I think we usually say "Sign in to Sync" or "Get started with Sync" Can you check to make sure we're consistent? I also think we can shorten the first part: "Access your Reading List on all your devices. Get started with Sync." > -> This will link directly to creating a FxA. > > For people already using FxA we automatically opt them in to synchronize RL > and inform them with the same doorhangers (http://invis.io/QP25XVYEG): > > "You now can access your Reading List 
on all devices connected through > Sync." Slight tweaks here: "You can now access your Reading List 
on all your devices connected by Sync."

> I also think we can shorten the first part: > > "Access your Reading List on all your devices. Get started with Sync." You ended with a period. It usually ends without: https://www.mozilla.org/en-US/firefox/37.0.1/firstrun/ some extensions of doorhangers even end in an ellipsis. What should we use?

(In reply to Markus Jaritz [:maritz] from comment #2) > > I also think we can shorten the first part: > > > > "Access your Reading List on all your devices. Get started with Sync." > > You ended with a period. It usually ends without: > https://www.mozilla.org/en-US/firefox/37.0.1/firstrun/ > > some extensions of doorhangers even end in an ellipsis. What should we use? We should use whatever we do elsewhere in the product. On the Web, here's what we usually follow: • If it's a button, no punctuation. • If it's a text link on it's own, we use one of these: » • If it's a text link that's part of a sentence (like on the snippet), we punctuate normally.