Closed Bug 1144766 Opened 10 years ago Closed 10 years ago

Reading List FTU (landing page) - Copy

Categories

(Marketing :: Copy, task)

All
Other
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED
Due Date:

People

(Reporter: ckprice, Assigned: tpalmer)

References

Details

(Whiteboard: engagement-fxGrowth-2015)

Attachments

(3 files)

>>Project/Request Title: Reading List FTU (landing page) - Copy >>Project Overview: This bug is for the copy on the Reading List FTU web page. >> Creative Help Needed: Copy: Yes Design: No Video: No Other: No >>Creative Specs: Copy document based on UX >>CTA and Design: Copy document based on UX. String freeze is April 6th. >>Expected Launch Date: 2015-05-12 >>Mozilla Goal: Org Support >>Mozilla Creative Collective: No >>Points of Contact: Not provided
Blocks: 1129661
Whiteboard: engagement-fxGrowth-2015
Assignee: jbalaco → matej
Component: Design → Copy
Due Date: 2015-04-03
Assignee: matej → troy
Status: NEW → ASSIGNED
Hey Troy, There's a meeting about this on Friday. We'll get you caught up then. Cory, can you make sure to add Troy? Thanks.
Thanks, Matej. Looks like there's something set up for tomorrow afternoon.
Hey Troy, wireframes uploaded to bug 1129536. Designs are pending in bug 1132954. Do you think tomorrow is a stretch for a first go?
Flags: needinfo?(troy)
I'll do my best. If I do have something ready to share, it probably won't be until late in the day though.
Flags: needinfo?(troy)
Hey folks Here is the link to my copy deck — there are two versions for landing page copy (one for up-to-date users and one for non-Firefox / out-of-date users). Let me know if there are any questions. https://docs.google.com/document/d/1YppLD-xD7FWnz8T_eHystEP0DLdrFGH68jHEfnbITcY/edit?usp=sharing Thanks, Troy
Copy is approved by PMM/legal
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
Ok I've picked this bug up today and I'm afraid we already have an issue with the copy for up-to-date Firefox users: There simply isn't enough text/copy to trigger reader view? We have only 4 short sentences, each with a title :( I don't know what the minimum number of chars / paragraphs is for triggering Reader Mode, but we need to make sure we have at least that much page content. Also keep in mind some locales may likely use less characters per word, such as Japanese. We should probably aim to have more text than necessary, not just the bare minimum. Initial testing shows we need at least three times as much text to trigger the feature, but best to find out what the exact triggers are to make sure this works as expected.
Flags: needinfo?(troy)
Flags: needinfo?(cprice)
Also, I'm assuming here the FTU will only trigger if the page is classed as viewable in reader mode? Is this a constraint we need to meet, or do we have special powers here?
Attached image reading-list-thumbnail.png (deleted) —
When a page is added to Reading List, it uses the page <title> as a description. It needs to be short, but do we want to use something specific here? (see attachment) Also, seems Firefox parses og:image meta data to add a thumbnail image which is nice. We could add a specific one for this page, or alternatively using an existing one like this? https://github.com/mozilla/bedrock/blob/master/media/img/firefox/all/page-image.png
Is there something we could do to whitelist this page so it converts to Reader View regardless of the number of words? It feels like adding that much more content will defeat the purpose of making this a quick introduction to the features. I'm also not sure how much more there is to say. For the page title, this is what I came up with when writing the FTU copy (https://docs.google.com/a/mozilla.com/document/d/1S4fsT4-Pp0Uy1Opx6Vgz3lzpuouo5CAK6t7b7LNlPDo/edit): "Learn how Firefox makes reading more pleasant" Does that still work?
Attached image reading-list-thumb-2.png (deleted) —
(In reply to Matej Novak [:matej] from comment #10) > Is there something we could do to whitelist this page so it converts to > Reader View regardless of the number of words? It feels like adding that > much more content will defeat the purpose of making this a quick > introduction to the features. I'm also not sure how much more there is to > say. > > For the page title, this is what I came up with when writing the FTU copy > (https://docs.google.com/a/mozilla.com/document/d/1S4fsT4- > Pp0Uy1Opx6Vgz3lzpuouo5CAK6t7b7LNlPDo/edit): > > "Learn how Firefox makes reading more pleasant" > > Does that still work? As far as I know this would require an in-product change, unless someone knows if this is planned already. Seems like readability keeps a score of the page copy when evaluating suitability, which includes things like total number of paragraphs, paragraphs which are over 100 characters, number of comma's in a paragraph etc... As for the title, seems it's still a bit too long (see attachment)
Thanks, Alex. Looks like all we'll be able to say is something like "Firefox makes reading better" or "Better reading in Firefox." (I'm surprised how little text is possible there. Doesn't seem very useful for someone who has saved an article and is then looking for it again.) Holly, what should we do about the copy length?
Flags: needinfo?(hhabstritt.bugzilla)
Having more copy exposed on this page would be unfortunate. I'm surprised the threshold to allow the Reader View option is so many characters. Maybe there is a way to force Reader View as an option when there isn't enough of a character count to trigger the option automatically? Might be a long shot, but worth asking MattN.
Flags: needinfo?(hhabstritt.bugzilla) → needinfo?(MattN+bmo)
I posed a question in the force URL into reader view bug 1134501 comment 7
Flags: needinfo?(cprice)
Flags: needinfo?(MattN+bmo)
Flags: needinfo?(troy)
(In reply to Cory Price [:ckprice] from comment #14) > I posed a question in the force URL into reader view bug 1134501 comment 7 Thanks!
Attached image reading-list-thumb-3.png (deleted) —
(In reply to Matej Novak [:matej] from comment #12) > Thanks, Alex. Looks like all we'll be able to say is something like "Firefox > makes reading better" or "Better reading in Firefox." (I'm surprised how > little text is possible there. Doesn't seem very useful for someone who has > saved an article and is then looking for it again.) This works well enough for English (see attachment). I think we best make a note for l10n to try and keep this string as short as possible. I imagine for some locales cropping will likely be unavoidable though.
You need to log in before you can comment on or make changes to this bug.

Attachment

General

Created:
Updated:
Size: